Global Crossing Management - 1100 Words

Global Crossing Management 1 Global Crossing Management Mary Adams MGT/330 April 6, 2010 Global Crossing Management 2 Global Crossing Management Global Crossing was founded in 1997 by Gary Winnick. They reported $3.8 billion in revenue and $1.9 billion in losses in 2000. Global Crossing is a leading global IP solutions provider. Global Crossing has developed the world’s first integrated global IP-based network, according to the About Global Crossing article (2010). The management of Global Crossing began the company by using all four functions of management. The planning function of management†¦show more content†¦Greed seemed to be the downfall of Global Crossing. Global Crossing faced ethics issues when it was discovered that Gary Winnick and former CEO, Leo Hindery, Jr. were involved with insider trading. Another ethics issue with Global Crossing was capacity swapping. The new management team at Global Crossing see ethics as an important part of the company and the planning process. Ethics influence management planning at Global Crossing because it plays an important part in the planning process. When planning, Global Crossing’s management planned a code of ethics and business Global Crossing Management 5 conduct plan. According to Code of Ethics and Business Conduct (n.d.), management at Global Crossing make sure that all employees review and agree with the Code of Ethics. If employees do not comply with the Code of Ethics, they will be subject to discipline and could even be terminated. At the same time that Global Crossing was facing ethic issues within the company, they were also facing legal issues. Insider trading and capacity swapping were both illegal. Gary Winnick, Leo Hindery, Jr., and many others faced legal charges for their illegal activities. The newShow MoreRelatedGlobal Crossing Fraud Case Study709 Words   |  3 PagesGlobal Crossing fraud Description of the fraudulent activity that took place Global Crossing was a fiber optics company that allegedly engineered its finances to hide critical losses, thus deceiving shareholders. The company accumulated $12.4 billion in debt building a worldwide fiber optic network. Global Crossing leased space on its 27-nation network to rivals from which it rented capacity at the same time, helping both parties boost reported revenue (Global Crossing fraud lawsuit can proceedRead MoreCorporate Scandals And Allegations Of Fraud1111 Words   |  5 Pagesexpenses, over value assets, and underreport liabilities. To hide financial problems, management will manipulate stock prices, minimize taxable income, and maximize compensation. â€Å"It s been my experience†¦ that the past always has a way of returning. Those who don t learn, or can t remember it, are doomed to repeat it† (Berry, p. 417, 2009). Enron Corporation, WorldCom, Incorporated, and Global Crossing Limited all claimed bankruptcy due to their fraudulent activities. L egislative and regulatoryRead MoreThe Sarbanes Oxley Act Summary And Introduction1714 Words   |  7 Pagesfinancial practice in order to protect the interest of investors and the public (â€Å"Sarbanes-Oxley Act Summary and Introduction,† 2003). The Act is extensive in corporate governance, which is a comprehensive theory concerned with the alignment of management and shareholders interest. The sections of the bill cover responsibilities of a public corporation’s board of directors, adds criminal penalties for certain misconduct, and requires the SEC to create regulations to define how public corporationsRead MoreRevenue Recognition Issues in Telecom Industry1671 Words   |  7 Pagestelecommunications industry had its own bizarre take on revenue recognition during the boom. From 1997 to 2000, Global Crossing took on over $7 billion of debt to lay 1.7 million miles of fiber-optic cable to transport data via the Internet. When completed in summer 2001, the network s panned 27 countries and 200 major cities around the globe. The company’s debt load didn’t seem to faze investors—Global Crossing’s market capitalization reached $40 billion in 1999. But then other carriers entered the marketRead MoreImplementation Plan3486 Words   |  14 PagesIntroduction The implementations of organizational projects require careful attention to details. The key to a successful project implementation begins with the selection of the right players. In creating a project management team, careful attention must be made when selecting the Project Manager, the Project Leaders and certain strategic employees. Success depends on the caliber of the members of the team, the team’s ability to work together and to magnifying the talents of the team bothRead MoreThe Tools And Skills Used By Managers Functioning815 Words   |  4 Pagesin a business operating on a global scale. This essay will also touch on the impact of managers and their decisions on the globalization of business as a whole. Managers of today require aptitude in the use of technology, understanding of culture, and implementation of certain skillsets in order to be successful. This paper will draw from the text of Carpenter, Taylor, and Erdogan (2009) as well as the work of Griffi th and Hoppner (2013) on marketing management of global businesses to highlight theRead MoreGlobal Investors Case662 Words   |  3 PagesACCT 463 Management Control Global Investors, Inc. Case Summary Shaoxiong Zhang 260558334 Professor Philippe Levy February 9, 2016 Introduction Global Investors Inc., founded in 1965, was a private owned investment management company headquartered in New York. The firm mainly focuses on two activities: investment management (which included research, portfolio management, and trading) and client services (which included marketing and investor advisory services provided to institutionalRead MoreLost insurance benefits as well as retirement benefits tied to WorldCom stock. Shareholders, which1200 Words   |  5 Pagestens of thousands of employees, who otherwise may have never been fired, in an attempt to match WorldCom’s low costs. Although it was not WorldCom’s fault, Qwest committed accounting fraud and Global Crossing declared bankruptcy while also being under investigation themselves. Qwest and Global Crossing succumbed to industry pressure that may not have existed or felt as greatly in WorldCom was accurately reporting its financials. (Colvin 2) After WorldCom declared bankruptcy suppliers stoppedRead MoreAccounting Scandal of Worldcom940 Words   |  4 Pagestotally guilty and sentenced to 25-year imprisonment regarding the crime of stock and accounting fraud. Before WorldCom, the world had seen several cases of famous, or infamous, financial and accounting frauds, including Enron, Tyco, Aldelphia, Global Crossing and HealthSouth. Such cases, we can say, were quite complicated to trace, but WorldCom used a simple recipe to cook the book, which will be illustrated below. HOW DID WORLDCOM COOK ITS BOOKS? To understand the fraud occurring at WorldCom,Read MoreEmpowerment Is The Decision Making Process Essay1579 Words   |  7 Pagesthe impersonation that low-level employees can contribute to management decisions and in so doing improve the performance of the organization. In the past decade, business practitioners and organizational researchers have attached concept of empowerment in the workplace. Even, until at present, the literature has lacked unity on a definition or operationalization of empowerment in the workplace. In summary, empowerment is the management behavior where managers share with the rest of the organizational

A Summary Of The Awakening Conscience - 740 Words

Aristotle considered the heart’s passive voice the source of thought, reason, and emotion. He thought this due to the speeding up and slowing down of the beating heart. The physical manifestation of emotion, the heart, begins to flutter when one’s love draws near; however, once joined with the person’s love, the owner of the heart loses independence and identity. Hunt, Atwood, and Chopin focus on the vast negative sacrifices one must make while in a relationship with a significant other: one’s identity, loss of opportunities due to relationship conformity, and potentially irreversible destruction to the heart. Being with a significant other will strip one’s individualism causing one to yearn for one’s lost character and identity.†¦show more content†¦The loss of one’s identity will cause lost opportunities to pursue one’s happiness. In the Awakening Conscience, Hunt paints the woman looking through a window with a green garden. Hunt emanates the idea that the man stopped her from pursuing her opportunity in order to conform to the relationship. The woman hopes for new beginnings of a utopic paradise and strives for new beginnings to escape the unhappy present. In â€Å"The Woman Who Could Not Live with Her Faulty Heart,† Atwood compares the heart’s living space to â€Å"deep oceans of no light† (line 14). Atwood connects darkness to the woman’s significant other’s shadow blocking the light. Atwood expresses that the woman’s significant other is preventing any hope for the woman to obtain her opportunities. Hunt and Atwood contend the obligations of being in a relationship that will cause one to lose their opportunities. The heart, a fragile organ, will endure irreparable damage from the hardships of a relationship. In â€Å"The Woman Who Could Not Live with Her Faulty Heart,† Atwood compares the heart to an â€Å"unshelled turtle† and is enduring a â€Å"regular struggle against being drowned† (lines 10, 11, and 19). Atwood uses vivid imagery to illustrate that the heart is fragile and easily broken. The author, also, conveys to the reader that the heart, always in a constant struggle, must overcome various obstacles. In â€Å"The Story of An Hour,† Chopin states â€Å"[Ms.Show MoreRelatedBetter Boston Beans853 Words   |  4 PagesBoston Beans Lisa Clanin The Ethics Environment ACCT 530 Week 3 Date: September 21, 2013 Better Boston Beans Dilemma With this particular case study I will discuss several questions and facts regarding Better Boston Beans. 1) A brief summary of the case. 2) Briefly explain the Six Pillars of Character. 3) Evaluate the actions of the parties from the perspective of six pillars of character. 4) evaluate the actions from the perspective of Kohlbergs six stages of moral development andRead More The First World War and Womens Suffrage in Britain Essay1743 Words   |  7 PagesOutline A. Plan of Investigation B. Summary of Evidence C. Evaluation of Sources D. Analysis Works Cited A. Plan of Investigation The 19th century was an important phase for feminism in Britain. The suffrage movement began as a struggle to achieve equal rights for women in 1872. Women then became active in their quest for political recognition, which they finally obtained in 1928. This investigation assesses the question: To what extent did the First World War lead to the accomplishmentRead MoreThe Bank Of Canada s Inflation Targeting Policy925 Words   |  4 Pagestimeline schedule and the occurring factors that result in high inflation. Accommodating other macroeconomic behaviors rather than consumer behavior on borrowing reflects an awakening conscience by the Bank of Canada. The imminent shift fronts supply of money in the economy as the assessing factor for stabilizing interest rate. In summary, the Bank of Canada significantly benefits for the shift since it would apply precautionary measures arising from external factors beyond the consumer –financial institutionsRead MorePreludes - TS Eliot Essay1923 Words   |  8 Pagesa short piece of music that introduces a longer piece of music. In music a prelude is sometimes referred to as an overture. 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Marketing Plan Analysis Promotion and Advertising

Question: Discuss about theMarketing Plan Analysisfor Promotion and Advertising. Answer: Introduction The marketing plan of the company sketches the upcoming plans and effort of the company for promotion and advertising. The marketing plan of the company describes the activities of the company in alignment with the marketing objectives. For every business organization, marketing plan is essential for customer acquisition and customer retention. It is an integral part of the net sales and profit of an organization (Pearson, 2013). Likewise, several social cause initiatives also implement marketing plan so that their campaign can reach to the maximum people. There are five essential components of a marketing plan, namely, current situation analysis, defining target audience, determination of marketing objectives, development of a marketing communication strategy and at the last assigning budget to the marketing plan (McDonald, 2007). While developing the market communication strategy, the marketing mix should be considered for its successful development. It is a crucial tool to underst and how to devise a successful product offering. In essence, the following paper examines the marketing plan of RSPCA Adopt a pet campaign and WWF Adopt an animal campaign. Marketing Plan of RSPCA Adopt a Pet Campaign RSPCA is an independent social care organization of Australia. It provides community based charity services to all kinds of animals. The organization collects most of the funds from public donations, fundraising initiatives, business partnerships and grants. It aims to control animal cruelty by promoting the values of animal care. It also encourages awareness regarding inhumane treatment of the animals. Around the year, the company runs several campaigns to promote animal care (RSPCA, 2016). In this regard, the campaign of the RSPCA for animal adoption is examined. In the campaign, the excitement of the upcoming festivals is exploited. As Christmas and Easter are about to come at this time of the year, people are likely to give each other gifts. As per the strategy, the company is trying to promote pet gifting to its target customer base. The 4 Ps of the marketing are evaluated in the following section: Product: In the campaign, the product is pets and the animals. The augmented product that the company is offering are vaccinated, council- registered, microchipped and desexed animals. It is a social campaign; therefore, it also promotes donation for the animal welfare. Along with the Christmas and the New Year wave, the company is promoting pet gifting. Price: In the campaign, the price of the services is not mentioned; however, the prices of the products will be kept low as the company is not for profit organization. However, with the pet care several costs are associated which the customer has to bear in future. It includes food, pet boarding, veterinary care, grooming and exercise. Place: The campaign is focused on the citizens of Australia. Promotion: In the promotion technique, the company has used the theme of upcoming festivals. At, the PCYC Gladstone Christmas market RSPCA has organized Santa Paws, where the customers can click the photos of their pets with Santa. Along with it, it is also promoting pet buying by suggesting the picture perfect scenario of puppies under Christmas tree or at Easter. Marketing /Pan of WWF Adopt an Animal Campaign WWF is a leading national social cause organization. WWF constantly collaborates with governments and other supporting communities that aim to protect the environment. It has a wide range of operations and work to protect the animals, wildlife and both land and oceans. It was established in 1961 and has operations in over hundred countries (WWF, 2016). At this Christmas, the organization has launched a campaign to promote animal buying. The WWF Christmas gifts campaign is evaluated in the following section by the 4Ps of the marketing mix. Product: The organization has promoted pet buying in this campaign. It is the tradition of the people to gift each other gifs at Christmas. WWF has used this notion to promote animal buying as it promotes the theme of meaningful gifts. The augmented feature of the product is that it provides conservative animals for buying. In addition to it, it has also added a Christmas gift option in which the animal lovers will have opportunity to gift their loved ones snow leopard, a vulnerable species with snow leopard fact book, bag and living plant magazine. WWF has not promoted actual animal buying but buying a soft toy of a vulnerable animal will contribute to the protection efforts (WWF, 2016). Price: As WWF is a not-for-profit organization, the cost price determined for the pet toys and the gift pack will also be low. With gift buying, the organization has also initiated the opportunity of donating for the animal welfare. In comparison to the gift scheme offered by RSPCA, the price of the gift is low. Place: The place for the implementation of the marketing plan is Australia. The people of the entire Australian continent can buy pets or donate through online mediums. Promotion: For the promotion of the marketing campaign and attracting maximum number of customers, it has aligned the theme of animal welfare. The organization has attached in its marketing campaign that by buying a pet, an individual can contribute to the animal protection efforts of the company. The promotional slogan of the organization has stated that by buying or donating in this campaign, a person can support conservation dogs. These dogs can sniff the poo of the vulnerable species, who are on the verge of extinction. Comparison of Both the Plans A marketing plan is based on the marketing mix. The marketing plans are developed with a focus on the target market strategies as well as focusing on the advantages over the competitors. One of the most critical components of the marketing plan is market segmentation. Every customer has his unique need and desires in respect to some product; however, it is impossible to customize product according to the requirements of each individual. Market segmentation is the process of dividing the customer base into different sections based on their different needs and demands. In essence, it can be scrutinized from the marketing mix of both WWF and RSPCA that the target customer for both the companies is different (Dibb and Simkin, 2008). Target customer Base for RSPCA: RSPCA is promoting pet buying in this marketing campaign. It has used the themes of Christmas festivities and gift purchasing for this campaign. The Company has focused its marketing plan to the people who are capable of buying and taking care of the pets. In this section of targeted customers, the affluent or well-to-do families or youngsters are chosen. It is due to the fact that only such families would be able to bear the expenses associated with keeping and taking care of the pets. In addition, these families would be able to better take care of the expenses and other requirements of pets (Wenderoth, 2009). The marketing campaign has taken into account the expenses and has discussed in detail the expenses associated with pet buying. The campaign has also shed light on the targeted customer base should be pet lovers, because several times the animals are later neglected. The targeted customers are geographically separated as only in Australia (Richter, 2012). The organization will provide all the pets vaccinated, council- registered, microchipped and desexed. Therefore, the customers will not have to indulge in any hassle for buying pets. Therefore, the targeted customer base includes the people who want little hassle or are short of time. In order to take care of the pets, the customers are needed to be responsible and careful. For this the organization has targeted customer base that are above twenty, independent and with a regular income source. The Customer Base for WWF: As Christmas and Easter are nearby festivals, the organization used this theme to promote itself and bring donations from the customers. It has promoted giving soft toy packages as a gift so that, an individual can contribute to the animal welfare. These toys and magazines are simple, attractive and do not require care and responsibility as for the actual pets. Also, they are quite attractive to the young children and teenagers (Lamb, Hair and McDaniel, 2008). The young children love their environment and surroundings; however, they cannot always buy things on their own. The parents can buy these gifts for their children without any tension about further responsibilities. In addition, an individual can also give this gift to anyone without considering that they would be able to handle such gifts. WWF has promoted the notion of animal welfare without any hassles and only by making donation. Any person can buy these products and make a donation according to his financial condition. The refore, the targeted customer base for this company is individuals from 16-60 years age group and animal lovers. In the personal opinion, I belong to the target customer group of WWF. I like animals and support the cause of their welfare; however, I am not ready to take responsibility of a young animal myself. Being a student, I do not have a consistent income source. Conclusion In the above paper, the marketing plan of animal welfare groups, namely, RSPCA and WWF has been evaluated. The marketing plan of both the organization has been targeted at different target customers. RSPCA has promoted animal buying; therefore, they have targeted the customer base of families and young independent people with a consistent source of income. It can be evaluated that the target customer base can provide the care and protection to the animals that the pet buying require. Both the companies have exploited the themes of the Christmas for the promotion of their marketing plan. In addition to it, the organizations have also targeted different customer base. WWF have targeted a wide range of customers who want to contribute to the animal welfare irrespective of the fact that whether they are capable of taking a responsibility of a pet. References Dibb, S. and Simkin, L. (2008). Marketing Planning: A Workbook for Marketing Managers: Cengage Learning EMEA. Lamb, C.W., Hair, J. F. and McDaniel, C. (2008). Essentials of Marketing. Cengage Learning. McDonald, M. (2007). Marketing Plans: How to Prepare Them, how to Use Them. Butterworth-Heinemann. Pearson, D. (2013). The 20 Ps of Marketing: A Complete Guide to Marketing Strategy. Kogan Page Publishers. Richter, T. (2012). International Marketing Mix Management: Theoretical Framework,Contingency Factors and Empirical Findings from World-Markets. Logos Verlag Berlin GmbH. RSPCA. (2016). About us. Retrieved on 15 December 2016 https://www.rspca.org.au/ Wenderoth, M. (2009). Particularities in the Marketing Mix for Service Operations. GRIN Verlag. WWF Christmas Gifts. (2016). Retrieved on 15 December 2016 https://donate.wwf.org.au/campaigns/christmas/ WWF. (2016). What We Do. Retrieved on 15 December 2016 https://www.wwf.org.au/what-we-do

Missing (1982) Film Review Essay Example

Missing (1982): Film Review Essay Missing is a classic American Drama film, released in the year 1982. The film is directed by Costa Gavras and it stars Jack Lemmon, Sissy Spacek and Melanie Mayron in lead roles, ably supported by John Shea and Charles Cioffi. The film is produced by Edward Lewis and Mildred Lewis; its script is handled by Donald Stewart and Costa Gavras. The music (which received wide appreciation), was composed by innovative Greek composer Vangelis. Distributed by Universal Pictures, the film runs to two hours. The script is based on the true story of an American scribe Charles Horman, whose mysterious disappearance in the wake of the Chilean coup of 1973 sets up the crux of the narrative. In this US supported coup, incumbent President Salvador Allende was overthrown by Right-wing forces and the military. At the time of its release, the film attracted controversy due to its honest handling of political realities. Although Chile was never directly referred to in the film, the mention of major cities like Vina del Mar and Santiago surely gives away the identity of the country. Since it portrayed the United States of America in a negative cast, it met with stringent criticism in the Western press. Since the film is an adaptation of a real life story, it contains elements of both drama and documentary genres. We will write a custom essay sample on Missing (1982): Film Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Missing (1982): Film Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Missing (1982): Film Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Barring the controversies and lawsuits that it attracted, the film is a successful product overall. Director Costa Gavras’s chief intention in the film is not so much to make political statements as it is to convey the human drama surrounding the disappearance of journalist Charles Horman. The script closely adheres to the factual details presented in the original book verstion of the name, ‘The Execution of Charles Horman: An American Sacrifice’ first published in 1978. There are hints left by the director that the indifference of the American government in taking swift search and rescue operation had perhaps caused his ultimate demise. Such an assessment certainly did not go down well with officials in Washington D.C., it triggered a debate in media outlets across the country. The film also shows the nature of major bureaucracies and how they can frustrate and disappoint legitimate concerns of citizens. The father and mother of the missing journalist, played by Jack Lemmon and Sissy Spacek respectively, deliver a stand out performance in depicting their anxieties and apprehensions in the wake of their son’s sudden disappearance. It was Beth Horman, who first makes a vain attempt by contacting the American consulate in the hope of locating her son’s whereabouts. Later, Charles travels all the way to New York to persuade the authorities to pursue their son’s case. In the end, it turns out that Beth’s sceptical attitude with authorities and government institutions is closer to truth than that of Charles’. The latter, for example was shown to be naive in trusting official utterances and promises. Their unsuccessful search to locate and rescue their son makes the story a tragedy. But credit has to be given to director Gavras in not stretching a genuine tragedy into a melodrama. The film also implicitly exposes the powerlessness of individual citizens in a population in dealing with major governmental institutions. Individuals confronting personal losses easily grow disgruntled with their own governments. And the United States is shown to be no exception to this rule, as both Beth and Charles find it near impossible to get their requests heeded. The fact that Charles Horman was ‘executed’ Chilean authorities with the complicity of American diplomats validates citizens’ grievances against governments. As movie reviewer Vincent Canby notes in his article for the New York Times, â€Å"It is the belief of Mr. Costa-Gavras, as well as of Thomas Hauser, the lawyer who wrote the book on which the film is based, that young Mr. Horman was executed by Chilean authorities, probably with the tacit approval of some United States representatives on the scene, because he had knowledge of United States involvement in the military coup that had overthrown the Marxist government of Dr. Salvador Allende Gossens, the Chilean President† (Canby, 1982) It is a genuine reflection of the merit of the film that it was nominated under several categories in the year’s Academy Awards. It rightly won the award for best Writing Adapted Screenplay and richly deserved nominations in Best Actor (Jack Lemmon), Best Actress (Sissy Spacek) and Best Picture categories. More importantly, it on the Golden Palm award in Cannes Film Festival of the same year. The other technical aspects of the film, such as cinematography or editing are nearly not as perfect. But the strong script line and emphasis on right areas compensate for these small shortcomings. Works Cited: Movie Review, Missing (1982), NYT Critics’ Pick, ‘MISSING’ BY COSTA-GAVRAS’ By VINCENT CANBY, Published: February 12, 1982, retrieved from on 25th June, 2011 Missing (1982), A review by Damian Cannon., Copyright  © Movie Reviews UK 1997, retrieved from on 25th June, 2011