Sunday, January 26, 2020

Reasons for Divorce in the UAE

Reasons for Divorce in the UAE Abstract The aim behind conducting this research is to shed light on some of the major reasons of the divorce phenomenon in UAE, which is drastically soaring in rate. This writing attempts to explore ideas about the factors of divorce and its catalysts in the society. This research also provides a detailed description of such factors and presents the most common reasons that led to the emergence of the factors behind divorce. In general, this writing logically outlines the reasons that led to divorce. This research is still in progress; thus, this paper only serves as a blueprint to a final draft, which shall cover the issue in a more comprehensive approach and provide broader detail about the phenomena. Since time constraint delimits the researcher to obtain more information about the issue, only a partial coverage of the phenomenon is tackled in this research paper. The major issues tackled in the succeeding text as contributory to the escalating rate of divorce in the Emirates include early marriage, financial issues, culture/tradition, polygamy, and adultery. All of these reasons suggest poor marriage foundation which maybe due to a lack of understanding about the reality of married life and a lack of regard for the value of marriage. At the end of this research, an accurate picture of the social issue shall be presented in the conclusion. Possible solutions will also be recommended to curb the rising rate of divorce in the form of formal and informal education to create awareness about responsible decision-making on matters concerning marriage thru the use of various media whether thru print, radio, or the internet, and by reinforcing existing government initiatives to address this social issue. Introduction Since the primitive ages of mankind, couples have chosen to be either together or separated. Divorce is a legitimate separation process imposed by religion; however, sophistication of the human beings by means of different religious beliefs, education and experiences in life could not put an end to the obstacle of divorce. Furthermore, the common reasons of divorce are shared worldwide and have general characteristics. Whether the reasons rely on both/ or either of the spouses, divorce is a substance of causes and effects-chains that should be seriously taken into consideration. Unlike worldwide countries, the divorce rate in the U.A.E. is increasing for many different scenarios. In this paper, the major reasons of why married couples resort to breaking the bonds of marriage thru a divorce will be discussed in further detail. Additionally, this paper shall comprehensively tackle how such scenarios have contributed to the alarming rise of divorce rate in UAE. At the end of this resear ch, we shall be able to acquire a good picture of how serious is this social issue, and suggest ways on how the society and the government can effectively address this. As a country known to the world to uphold high morals and regard the sanctity of marriage with high valuation, it is but essential that social authorities look into this social issue and initiate actions to control the rising rate. The escalating rate of divorce in the country has been attributed to early marriage, financial issues, culture/tradition, polygamy, and adultery. Body of the Essay Early Marriage Early marriage is one of the main causes of divorce. According to one study, 13.5% of divorced women and 23.7% of divorced men married early (Nazzal, 2001). At the beginning, according to Jamal Al Bah, director of the Marriage Fund in the U.A.E, many marriage cases end up in divorce because couples lack experience regarding the problems they face when they start their new lives. For example, some couples think that marriage is as smooth as the previous life they used to live with their families where there were neither responsibilities nor obligations to assume. Nevertheless, marriage is an infinite chain of new and different duties that each and every new married couple should take into consideration before they step into it. Furthermore, because some couples do not have mature experience about marital life and spousal obligations, they will not be able to react properly or take proper decisions for different obstacles they face (Gessner, 2000). Dr. Fatma Sayegh, a professor at the UAE University in Al Ain who is specializing in womens issues, have the same stand. According to her, young people get into marriage without an understanding of its significance. This is the reason why these relationships dont last, especially when faced with the challenges of married life. Moreover, problems that face early marriages may be aggravated by the fact that the couple had not had much time to know each other well before getting married; thus compatibility issues arise which may result into misunderstandings between the couple thats difficult to resolve (Chilton, 2009). Second, many families force their daughters to marry men who are of an age that is very different to their own. For example, girls who are in their late teens or early twenties, get married to men who are in their forties or even older that causes a clash of thinking and other forms of problems. In other words, these girls are not mature enough to cope with the new difficulties of the spousal life. In shor t, girls in such situations are always victims of their families inappropriate choice to the right partner for them (Gessner, 2000). Apart from that compatibility problems may also arise primarily due to age gap and differences in interests, attitudes, beliefs, and values. Financial Problems Financial problems are another main cause for divorce. Firstly, it is widely known what precedes a marriage; its all about the expenditures made by grooms, which may lead to huge financial difficulties that would shortly threaten a couples life (Chilton, 2009). For instance, in order for the grooms to please their brides and make them enjoy their wedding day, they have to do many things. Furthermore, some grooms spend more than they can afford by taking huge loans from banks. Moreover, other families may ask for a dowry which is known in most cases among U.A.E nationals as a huge amount that a groom is required to pay for his bride. Although these expenses make newly-wed couples happy on their wedding day, they might contribute later on to ruining their life that has not started yet, a life in debt. Secondly, the rent sky rocketing constitutes a new factor that causes divorce. For example, according to Jasem Mekki, head of the Family Guidance Committee, studies revealed that the spou se couldnt afford the appropriate accommodation for his wife as the rents are soaring, and he added, â€Å"The problem affected the newly married couples more†. With such calamity, one wonders why the government has not so far taken the appropriate measures to curb the spread of the rent hikes within the country, knowing that the latter provokes serious social problems in the U.A.E community (Nazzal, 2009). Thirdly, an unsatisfactory salary tears some couples marital life. As a part of Mekkis work, â€Å"The income of young people does not give them the chance to get a house and start a family†. Recently, this becomes obvious with the increasing cost of living (Nazzal, 2009). Polygamy The diagram below shows the result of a study by the UAE Ministry of Labor and Social Affairs on the most important reasons of divorce among Emirati couples. From the data, it can be inferred that it is often the man who initiates the divorce, and the most prevalent reason for this is polygamy or the desire to marry another woman (Hammad, 2003). Reasons of Divorce among UAE Couples In addition to the early marriage and the financial problems, polygamy is considered as a crucial motive for divorce. First of all, the inability of women to have children could be considered as a primary reason for polygamy. According to an article published in Islam Online in year 2006, twenty-three percent (23%) of women are deprived of having children. Although these women inability to have children is beyond their will (or in other words, it is their fate), their husbands blame it on them and take advantage of the situation to seek another partner who will be able to give them what the first one had deprived them of. Second, some women become victims of age as they grow older, so men tend to use that as an excuse to find another younger wife. Based on the same survey in the article mentioned above, thirty-one percent (31%) of divorces is due to the mans desire to marry another woman. Third, family duties negligence is a factor that leads to divorce as well. This, including overi ndulgence to alcohol, accounts for thirteen (13%) of responses for divorce reasons. In other words, a man might fail to fulfill his duties as a husband or a father by staying out late, missing family functions, or not being there for his wife or kids needs. This means the wife has to compensate and carries out the fathers responsibilities as well. This increase in responsibility overburdens her and eventually makes her unwillingly neglecting her duties as a wife. In many cases this is an adequate reason for the man to go and marry again. Thus, such study concluded that in most cases, it is the man that most likely initiates the divorce (Hammad, 2003). Cultural/Traditional Habits Cultural/Traditional habits are another major cause of elevated divorce rates in the UAE. First, fixed marriages might have influenced the rate of divorced nationals. For instance, many couples go into marriage just to fulfill their families desires, and they get failed expectations or unmet needs (Gessner, 2000). Second, Middle Eastern male sexism and women liberation are a huge factor in the chain of divorce. Women fight to be financially independent clashed with men rejection of allowing their wives working in an atmosphere that will put them in contact with other men. This is because men prefer them to stay home to look after their children. Women see that as a sexist act that is discriminating against them and violating their right of equalization. Dr. Hassan Ismael Obaid, social advisor to the UAE marriage fund stated that the changing attitudes of many national women had also played a big role in the rising divorce rates. They were resisting the social structures that rendered them faceless and voiceless, and bound them socially and financially to male relative (Gessner, 2000). Third, sometimes family interference is another factor that leads couples to divorce. A recent study on divorce conducted by the Ministry of Labor and Social Affairs stressed in many cases couples were divorced after they chose to share accommodation with their families. According to this study, thirty-four percent (34%) of divorced women have lived with their spouses families and around eight percent of divorced men have lived with their wives families (Nazzal, 2001). Such a setup contributes to making the situation between the young spouses worse. For instance, some couples who get married might have small misunderstandings between each other, and because they are sharing their accommodation usually with either family, they get to seek advice by involving them in every misunderstanding they face whether shallow or serious. Such interference could sometimes make matters worse bet ween the spouses instead of simplifying them. Ultimately, this can automatically cause divorce for a couple. Adultery Last but not least, adultery is one of the worst ways of causing divorce. This happens when one of the spouses in a marriage has an affair and been unfaithful to the other. In the beginning, â€Å"Islam views adultery as a violation of a marital contract and one of the major sins†; yet in this day and age, many of married Moslems are in lack of the religious factor, which comes between them and between committing the act of infidelity (Adultery). Second, there is the blind negative imitation of foreigners via exposure to all types of media whether it is TV, magazine and internet. This influences the community to adapt to new behavior patterns of openness that contradicts with the native culture (Gessner, 2000). Moreover, this blind imitation made many members of the society see adultery as a normal thing to do, a conduct that is overlooked, forgivable, and not a taboo as long as it remained an unmentioned little secret. Third, the psychological effect on the behavior and perso nality is a reason among the others. For example, it is said that the way a person is raised as a child plus the way he/she was treated, shapes his/her personality. In addition, how a person interacts with the community is traced back to his/her early stages of development, so some couples face problems with trust and honesty that cause marital difficulties. Yet, instead of working on them, they go on and have affairs on the side to seek attention and satisfaction. â€Å"The way couples are brought up affects their ability to face the reality were raised during childhood, when they were prevented from expressing themselves freely and clearly, is considered one of the reasons for the increasing divorce rate† (Survey reveals 46pc divorce rate in UAE, 2005). The brining up system therefore affects the couples ability to face and deal with the reality later on their lives. Conclusion In conclusion, the divorce rate in the United Arab Emirates is soaring due to diverse reasons. Although, there is no official statistics on how rampant divorce cases are in the country, it is estimated that one in three Emirati couples end up in divorce (UAE steps in to curb rising divorce rate, 2009). Primarily, most cases of divorce are due to improper reason for the decision to get tied up in marriage such as what happens in early marriages and arranged marriages as dictated by culture and tradition. Such marriages have shown to have poor foundation, which is why it is not lasting and thus forcing both parties to culminate the marriage bond thru a divorce. And because of compatibility issues and poor bond, these couples find it difficult to bring the relationship across tides that maybe normally encountered by married couples like financial problems. Other reasons which also account a large percentage of the reasons why couples in UAE end up in divorce are rooted on morality. One author of The Emirates Economist commented that with the currently soaring rate of divorce in UAE, the United States is far from being morally inferior to UAE in such terms (Chilton, 2008). This assertion can be more justified with the fact that polygamy and adultery are among the major reasons why UAE couples end up breaking bonds of marriage. The community structure and culture provides an appropriate environment that fosters the tremendous spread of this phenomenon. A solution might not be easily obtained but, with proper formal and informal education combined and further religious-based awareness thru the use of various media among the new generation, eventually such phenomenon would significantly be reduced. It is suggested that education about marriage be started early on and integrated with formal sex education courses in schools. This is potentially beneficial especially among our youth to create an awareness of the reality of marriage life in their young minds and prepare t hem to make wiser decisions for their future. Such awareness may not only be taught in schools; the vast array of media tools that modern technology has created may be utilized to spread information about the right motivation for marriage. Other than that, the television, audio media, newspapers, and the internet maybe utilized by authorities to promote and reinforce good values and morals about the sanctity of marriage among the Emiratis especially the younger generation. Currently, there is a government drive to curb the rising rate of divorce among Emirate couples and such is directed among the youth. A council was created which will look into new trends and the youths attitudes towards marriage. This nationwide survey will be conducted by the UAE Ministry of Social Affairs (UAE steps in to curb rising divorce rate, 2009). Moreover, government initiatives such as monitoring divorce rates, tax incentives for couples and their children, conduct of mass discussion about the negative effects of divorce thru awareness campaigns, and founding social leagues to save families and settle disputes may also curb the rising rate of divorce (UAE has one of the highest divorce rates in the Middle East, 2009). Apart from these moves, one cause of why UAE couples find it easy to resort to divorce is its cheap cost; thus, the government and authorities might as well consider increasing its cost for the benefit of making Emiratis more responsible in deciding regarding marriage matters. The rising rate of divorce in the UAE society must be a cause of concern for the government and the Emirates society as a whole. Steps to curb its rise must be seriously initiated. After all, marriage is a serious social matter; it is not like chewing gum that one can just simply spit when it loses taste. And as a nation that upholds a reputation of high morals, we dont want to be known as a country of broken homes. References Adultery. (n.d.). Retrieved Dec 31, 2009, from Wikipedia: The Free Encyclopedia: http://en.wikipedia.org/wiki/Adultery#Islam. Chilton, J. (2008, Mar 24). Divorce. Retrieved Jan 05, 2010, from The Emirates Economist: Economic Analysis of Events in the United Arab Emirates and the Gulf: http://emirateseconomist.blogspot.com/2008_03_01_archive.html. Chilton, J. (2009, Jan 26). Divorce: UAE Style. Retrieved Jan 05, 2010, from The Emirates Economist: Economic Analysis of Events in the United Arab Emirates and the Gulf: http://emirateseconomist.blogspot.com/2009/01/divorce-uae-style.html. Gessner, L. (2000, Mar 17). Marriage and the challenge of modern development. Retrieved Jan 05, 2010, from gulfnews.com: http://www.gulfnews.com/archives/17032000/friday/fri.htm. Hammad, R. (2003, May 15). Divorce Costs UAE $220 Million Annually. Retrieved Dec 2009, 31, from Islamonline.net: http://www.islamonline.net/English/News/2003-05/15/article05.shtml. Nazzal, N. (2001, Sept 02). Early marriage likely cause of divorce-study. Retrieved Jan 05, 2010, from gulfnews.com: http://gulfnews.com/news/gulf/uae/general/early-marriage-likely-cause-of-divorce-study-1.424031. Nazzal, N. (2009, May 03). Soaring rents spawn marital discord in RAK. Retrieved Jan 04, 2010, from gulfnews.com: http://gulfnews.com/news/gulf/uae/general/soaring-rents-spawn-marital-discord-in-rak-1.272362. Survey reveals 46pc divorce rate in UAE. (2005, Sept 16). Retrieved Jan 05, 2010, from Khaleej Times Online: http://www.khaleejtimes.com/DisplayArticle.asp?xfile=data/theuae/2005/September/theuae_September502.xml §ion=theuaecol. UAE has one of the highest divorce rates in the Middle East. (2009 Mar 19). Retrieved Jan 05, 2010, from Fudzail: http://1426.blogspot.com/2009/05/uae-has-one-of-highest-divorce-rates-in.html. UAE steps in to curb rising divorce rate. (2009, Dec 31). Retrieved Jan 05, 2010, from Maktoob News: http://business.maktoob.com/20090000413242/UAE_steps_in_to_curb_rising_divorce_rate_/Article.htm.

Saturday, January 18, 2020

Customer Service and Company Essay

1. Is it easy to become enamored with a company when it has enjoyed so much success over the years? What are Wal-Mart’s weaknesses? Becoming enamored with a company should not depend on the amount of success it may or may not have had. I like a company that I can stand behind and support. The question isn’t whether a company is successful or not, it should be how did the company get to the level of success it is at. Wal-Mart’s name has recently been synonymous with controversy. Wal-Mart’s founder was known for his charismatic style, emphasis on customer service, and high esteem for Wal-Mart employees; however it can be argued that none of these exist within the company today. From personal experience, I can attest that there is no longer an emphasis on customer service, and employee morale is low. The company also has a negative corporate image amongst potential customers partially due to the controversy around the treatment of employees and the conditions under which many of their products are manufactured. Because of these factors, it is difficult for me to become enamored over a company who has had as much success as they have had. 2. Does Wal-Mart’s new neighborhood store format run counter to the cost-cutting emphasis that is at least partially responsible for the success of its traditional stores? Explain. Wal-Mart’s new neighborhood store format do not run counter to the cost-cutting emphasis responsible for the success of its traditional stores. Wal-Mart still offers the same low cost products at these neighborhood stores, with the only difference being they offer groceries in addition to their other low cost products. This new store format makes it more convenient for customers in the vicinity to shop at their stores versus local mom and pop shops offering products at higher costs.

Friday, January 10, 2020

Abigail Williams compared to Adolf Hitler and Joseph McCarthy Essay

Arthur Miller’s character from The Crucible, Abigail Williams, was a beautiful girl who had a hold on people’s lives. She lied to protect herself and caused chaos for everyone in the town of Salem because all of the right people believed her. History repeats itself, and what Abigail has caused and done has been done many times. During our existence, Adolf Hitler and Joseph McCarthy repeated the same sort of chaos as Abigail Williams had done. Adolf Hitler was a German dictator who spread a rumor that Jews were the cause of Germany’s problems, had the power to have them killed, and had six million Jews killed. Hitler could have anything done because he sympathized with the people and had the people and the Nazi army on his side. Just like Abigail did when she spread the rumors of witches and had others back her accusations up; â€Å"MARY WARREN: She sees nothin’! ABIGAIL: She sees nothin’! MARY WARREN: Abby, you mustn’t! ABIGAIL AND ALL THE GIRLS: Abby, you mustn’t!† (1209). Abigail also sympathized with the Church, for the Church was aware of witches and if there was an accusation towards a person most of those people who were accused would die. Saying the names of different people who were supposedly witches would cause their death. Joseph McCarthy was a senator who between 1940 & 1950 made a public accusation that, more than two hundred â€Å"card-carrying† communists had infiltrated the United States government, including the author, Arthur Miller. This caused a heightening of paranoia and a hunt for these people. The hunt was notoriously difficult on writers and entertainers who were called communist sympathizers. The writers and entertainers would get their passports taken away, or jailed, but most importantly the well publicized trials of these artists could destroy their careers when tried as a communist sympathizer. Both of these men had influence on people that caused great chaos in others life similar to what Abigail did in her time. Joseph McCarthy made an accusation that started paranoia and accused many people of being a communist sympathizer, like Abigail did when she said the names of â€Å"Sarah Good†, â€Å"Goody Osburn†, â€Å"Bridget Bishop† (1156), and others who were supposedly witches and who she supposedly saw with the devil and got them killed. Adolf Hitler had about six million Jews killed because he thought it would solve Germany’s problems and bring peace. Abigail had the people in town killed because it would be the solution to get out of Salem unharmed. In all three situations they had people agree with what they said and made it a much more believable to more and more people than what a specific person believed. Adolf Hitler, Joseph McCarthy, and Abigail Williams all had something in common; they had the ability to have many people believe things that were not true and have action to execute that individuals plan. Whether it was to have someone executed, put on trial, or have people believe the malarkey that they were speaking, they all had a chaos that started with Abigail and repeated itself in a different way but same concept.

Thursday, January 2, 2020

Better Time Management Skills - Free Essay Example

Sample details Pages: 3 Words: 1015 Downloads: 9 Date added: 2019/05/29 Category Management Essay Level High school Tags: Time Management Essay Did you like this example? Time management is important in a world where time is equivalent to money. Time management is something that can be controlled by each individual. The way time is directed puts different things into perspective for each individual. Don’t waste time! Our writers will create an original "Better Time Management Skills" essay for you Create order When used properly, time has allotted you to get everything you need done, with leftover time for leisure. This makes for long, sporadic days to be more organized and well prepped. Without deadlines, the chaos that comes from unorganized and late people can cause people to be frustrated, stressed, and not accomplish anything. Time management helps those who have regiment in their life. It keeps everything on a scheduled balance track when life gets hectic. My time management skills will get better by putting a proactive plan in place and making new changes to routines to make timeliness achievable to further my success. One way that time management affects people is during the regular work week. The time allotted for someone to complete daily tasks could become more difficult and executed to a later extent then intended in the first place. Life without any form of organization is very stressful and less productive. Time is what everyone does not have enough of. There are only twenty four hours in one day. Some people think that twenty four hours in one day is just not enough. It is very easy to come to that conclusion when people go through daily responsibilities without a plan. Once a plan is made and a day is organized people will instantly see the benefits of time management. Most of the frustrating situations can be avoided with effective planning and organizing techniques. I am in the works of buying a new planner and meeting with LaShawn, my academic success coach, to help straighten myself out. Another issue is that people lack of prioritizing their days. Others have trouble tackling daily task because of the fact that they try to take on too many task at one time, and finally there are some people that just waste their time doing nothing because of pure laziness. Now more than ever time is becoming one of our most valued resources that are wasted because people dont know how to properly manage their time wisely. In every aspect of life people are doing things that really have no value at all. At times, I do find myself doing a lot at once because of the positions I hold on campus. However, using that as an excuse becomes old and tired. Being held accountable for my actions to know that in real-world situations, it will result in probation or termination. Walking through a dorm on a week night you can find several students sitting around playing video games when at the same time they have a paper or assignment due the next day, you can also find employees sitting around the office playing games on their phones or writing e-mails while productive work should be getting done. Time management is a skill that can be learned, and when done so can make life less stressful and productive. The first principle that I learned is that I needed to set goals, which I would have to accomplish by the end of the day. I would see when I had free time, and try to separate my tasks into smaller tasks and fit them into the remaining available time that I had. The first step that I took was to get a piece of paper, and record all of my daily activities for a couple of days. Writing my goals down helps me see that, yes, I have something to complete. To-do lists help me keep track of anything that I need to be doing that particular day. It also helps with prioritizing what needs to get done first. Somethings can be done in morning, some professors might have office hours Thursday mornings at 9 am everyone is different. At the end of the day, itrs not good to waste time of someone who is trying to help your benefit. Setting goals and reminding yourself of them is also important. I never lose sight of whatrs important; keeps my head on straight when thinking and not frantically rushing to do/accomplish/complete everything. Developing skills to effectively manage your time will bring forth improvements to your life on a dramatic scale. I must be accepting to making fundamental changes. You have to learn to prioritize and take things one step at a time. Chances for failure increase when you take on more than you can handle or when you take on too much at one time. Developing time management skills will also help you get to know yourself a little better. This is the first step in proper time management. As people age, it becomes much easier to lose track of important things in your life. It seems insane that we allow this to happen, but sometimes that happens really easily. As a student leader on campus, I want to be held accountable for my actions. A lot of professors and students look to me for guidance on campus. Being terrible with time management will cause them to lose faith and loyalty in me. I would like to say I have worked extremely hard to make a name for myself on campus just for it to be taken from me because of me not being prompt to an event/work. I do not want other student leaders or people in general to not see me as reliable but, resourceful. On time, on-call, whenever I am needed. Proper time management is something that can change your life on a fundamental basis for the better. Time management is an adult skill all college students must master before graduating college. Itrs an important life skill, something that can only teach you by experience. I have learned all of my lessons with time management from losing points on a late assignment to losing a job behind tardiness. With a few minor adjustments in how I utilize my ti me, I can change how I manage my time.

Wednesday, December 25, 2019

Global Crossing Management - 1100 Words

Global Crossing Management 1 Global Crossing Management Mary Adams MGT/330 April 6, 2010 Global Crossing Management 2 Global Crossing Management Global Crossing was founded in 1997 by Gary Winnick. They reported $3.8 billion in revenue and $1.9 billion in losses in 2000. Global Crossing is a leading global IP solutions provider. Global Crossing has developed the world’s first integrated global IP-based network, according to the About Global Crossing article (2010). The management of Global Crossing began the company by using all four functions of management. The planning function of management†¦show more content†¦Greed seemed to be the downfall of Global Crossing. Global Crossing faced ethics issues when it was discovered that Gary Winnick and former CEO, Leo Hindery, Jr. were involved with insider trading. Another ethics issue with Global Crossing was capacity swapping. The new management team at Global Crossing see ethics as an important part of the company and the planning process. Ethics influence management planning at Global Crossing because it plays an important part in the planning process. When planning, Global Crossing’s management planned a code of ethics and business Global Crossing Management 5 conduct plan. According to Code of Ethics and Business Conduct (n.d.), management at Global Crossing make sure that all employees review and agree with the Code of Ethics. If employees do not comply with the Code of Ethics, they will be subject to discipline and could even be terminated. At the same time that Global Crossing was facing ethic issues within the company, they were also facing legal issues. Insider trading and capacity swapping were both illegal. Gary Winnick, Leo Hindery, Jr., and many others faced legal charges for their illegal activities. 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Tuesday, December 17, 2019

A Summary Of The Awakening Conscience - 740 Words

Aristotle considered the heart’s passive voice the source of thought, reason, and emotion. He thought this due to the speeding up and slowing down of the beating heart. The physical manifestation of emotion, the heart, begins to flutter when one’s love draws near; however, once joined with the person’s love, the owner of the heart loses independence and identity. Hunt, Atwood, and Chopin focus on the vast negative sacrifices one must make while in a relationship with a significant other: one’s identity, loss of opportunities due to relationship conformity, and potentially irreversible destruction to the heart. Being with a significant other will strip one’s individualism causing one to yearn for one’s lost character and identity.†¦show more content†¦The loss of one’s identity will cause lost opportunities to pursue one’s happiness. In the Awakening Conscience, Hunt paints the woman looking through a window with a green garden. Hunt emanates the idea that the man stopped her from pursuing her opportunity in order to conform to the relationship. The woman hopes for new beginnings of a utopic paradise and strives for new beginnings to escape the unhappy present. In â€Å"The Woman Who Could Not Live with Her Faulty Heart,† Atwood compares the heart’s living space to â€Å"deep oceans of no light† (line 14). Atwood connects darkness to the woman’s significant other’s shadow blocking the light. Atwood expresses that the woman’s significant other is preventing any hope for the woman to obtain her opportunities. Hunt and Atwood contend the obligations of being in a relationship that will cause one to lose their opportunities. The heart, a fragile organ, will endure irreparable damage from the hardships of a relationship. In â€Å"The Woman Who Could Not Live with Her Faulty Heart,† Atwood compares the heart to an â€Å"unshelled turtle† and is enduring a â€Å"regular struggle against being drowned† (lines 10, 11, and 19). Atwood uses vivid imagery to illustrate that the heart is fragile and easily broken. The author, also, conveys to the reader that the heart, always in a constant struggle, must overcome various obstacles. In â€Å"The Story of An Hour,† Chopin states â€Å"[Ms.Show MoreRelatedBetter Boston Beans853 Words   |  4 PagesBoston Beans Lisa Clanin The Ethics Environment ACCT 530 Week 3 Date: September 21, 2013 Better Boston Beans Dilemma With this particular case study I will discuss several questions and facts regarding Better Boston Beans. 1) A brief summary of the case. 2) Briefly explain the Six Pillars of Character. 3) Evaluate the actions of the parties from the perspective of six pillars of character. 4) evaluate the actions from the perspective of Kohlbergs six stages of moral development andRead More The First World War and Womens Suffrage in Britain Essay1743 Words   |  7 PagesOutline A. Plan of Investigation B. Summary of Evidence C. Evaluation of Sources D. Analysis Works Cited A. Plan of Investigation The 19th century was an important phase for feminism in Britain. The suffrage movement began as a struggle to achieve equal rights for women in 1872. 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Sunday, December 8, 2019

Marketing Plan Analysis Promotion and Advertising

Question: Discuss about theMarketing Plan Analysisfor Promotion and Advertising. Answer: Introduction The marketing plan of the company sketches the upcoming plans and effort of the company for promotion and advertising. The marketing plan of the company describes the activities of the company in alignment with the marketing objectives. For every business organization, marketing plan is essential for customer acquisition and customer retention. It is an integral part of the net sales and profit of an organization (Pearson, 2013). Likewise, several social cause initiatives also implement marketing plan so that their campaign can reach to the maximum people. There are five essential components of a marketing plan, namely, current situation analysis, defining target audience, determination of marketing objectives, development of a marketing communication strategy and at the last assigning budget to the marketing plan (McDonald, 2007). While developing the market communication strategy, the marketing mix should be considered for its successful development. It is a crucial tool to underst and how to devise a successful product offering. In essence, the following paper examines the marketing plan of RSPCA Adopt a pet campaign and WWF Adopt an animal campaign. Marketing Plan of RSPCA Adopt a Pet Campaign RSPCA is an independent social care organization of Australia. It provides community based charity services to all kinds of animals. The organization collects most of the funds from public donations, fundraising initiatives, business partnerships and grants. It aims to control animal cruelty by promoting the values of animal care. It also encourages awareness regarding inhumane treatment of the animals. Around the year, the company runs several campaigns to promote animal care (RSPCA, 2016). In this regard, the campaign of the RSPCA for animal adoption is examined. In the campaign, the excitement of the upcoming festivals is exploited. As Christmas and Easter are about to come at this time of the year, people are likely to give each other gifts. As per the strategy, the company is trying to promote pet gifting to its target customer base. The 4 Ps of the marketing are evaluated in the following section: Product: In the campaign, the product is pets and the animals. The augmented product that the company is offering are vaccinated, council- registered, microchipped and desexed animals. It is a social campaign; therefore, it also promotes donation for the animal welfare. Along with the Christmas and the New Year wave, the company is promoting pet gifting. Price: In the campaign, the price of the services is not mentioned; however, the prices of the products will be kept low as the company is not for profit organization. However, with the pet care several costs are associated which the customer has to bear in future. It includes food, pet boarding, veterinary care, grooming and exercise. Place: The campaign is focused on the citizens of Australia. Promotion: In the promotion technique, the company has used the theme of upcoming festivals. At, the PCYC Gladstone Christmas market RSPCA has organized Santa Paws, where the customers can click the photos of their pets with Santa. Along with it, it is also promoting pet buying by suggesting the picture perfect scenario of puppies under Christmas tree or at Easter. Marketing /Pan of WWF Adopt an Animal Campaign WWF is a leading national social cause organization. WWF constantly collaborates with governments and other supporting communities that aim to protect the environment. It has a wide range of operations and work to protect the animals, wildlife and both land and oceans. It was established in 1961 and has operations in over hundred countries (WWF, 2016). At this Christmas, the organization has launched a campaign to promote animal buying. The WWF Christmas gifts campaign is evaluated in the following section by the 4Ps of the marketing mix. Product: The organization has promoted pet buying in this campaign. It is the tradition of the people to gift each other gifs at Christmas. WWF has used this notion to promote animal buying as it promotes the theme of meaningful gifts. The augmented feature of the product is that it provides conservative animals for buying. In addition to it, it has also added a Christmas gift option in which the animal lovers will have opportunity to gift their loved ones snow leopard, a vulnerable species with snow leopard fact book, bag and living plant magazine. WWF has not promoted actual animal buying but buying a soft toy of a vulnerable animal will contribute to the protection efforts (WWF, 2016). Price: As WWF is a not-for-profit organization, the cost price determined for the pet toys and the gift pack will also be low. With gift buying, the organization has also initiated the opportunity of donating for the animal welfare. In comparison to the gift scheme offered by RSPCA, the price of the gift is low. Place: The place for the implementation of the marketing plan is Australia. The people of the entire Australian continent can buy pets or donate through online mediums. Promotion: For the promotion of the marketing campaign and attracting maximum number of customers, it has aligned the theme of animal welfare. The organization has attached in its marketing campaign that by buying a pet, an individual can contribute to the animal protection efforts of the company. The promotional slogan of the organization has stated that by buying or donating in this campaign, a person can support conservation dogs. These dogs can sniff the poo of the vulnerable species, who are on the verge of extinction. Comparison of Both the Plans A marketing plan is based on the marketing mix. The marketing plans are developed with a focus on the target market strategies as well as focusing on the advantages over the competitors. One of the most critical components of the marketing plan is market segmentation. Every customer has his unique need and desires in respect to some product; however, it is impossible to customize product according to the requirements of each individual. Market segmentation is the process of dividing the customer base into different sections based on their different needs and demands. In essence, it can be scrutinized from the marketing mix of both WWF and RSPCA that the target customer for both the companies is different (Dibb and Simkin, 2008). Target customer Base for RSPCA: RSPCA is promoting pet buying in this marketing campaign. It has used the themes of Christmas festivities and gift purchasing for this campaign. The Company has focused its marketing plan to the people who are capable of buying and taking care of the pets. In this section of targeted customers, the affluent or well-to-do families or youngsters are chosen. It is due to the fact that only such families would be able to bear the expenses associated with keeping and taking care of the pets. In addition, these families would be able to better take care of the expenses and other requirements of pets (Wenderoth, 2009). The marketing campaign has taken into account the expenses and has discussed in detail the expenses associated with pet buying. The campaign has also shed light on the targeted customer base should be pet lovers, because several times the animals are later neglected. The targeted customers are geographically separated as only in Australia (Richter, 2012). The organization will provide all the pets vaccinated, council- registered, microchipped and desexed. Therefore, the customers will not have to indulge in any hassle for buying pets. Therefore, the targeted customer base includes the people who want little hassle or are short of time. In order to take care of the pets, the customers are needed to be responsible and careful. For this the organization has targeted customer base that are above twenty, independent and with a regular income source. The Customer Base for WWF: As Christmas and Easter are nearby festivals, the organization used this theme to promote itself and bring donations from the customers. It has promoted giving soft toy packages as a gift so that, an individual can contribute to the animal welfare. These toys and magazines are simple, attractive and do not require care and responsibility as for the actual pets. Also, they are quite attractive to the young children and teenagers (Lamb, Hair and McDaniel, 2008). The young children love their environment and surroundings; however, they cannot always buy things on their own. The parents can buy these gifts for their children without any tension about further responsibilities. In addition, an individual can also give this gift to anyone without considering that they would be able to handle such gifts. WWF has promoted the notion of animal welfare without any hassles and only by making donation. Any person can buy these products and make a donation according to his financial condition. The refore, the targeted customer base for this company is individuals from 16-60 years age group and animal lovers. In the personal opinion, I belong to the target customer group of WWF. I like animals and support the cause of their welfare; however, I am not ready to take responsibility of a young animal myself. Being a student, I do not have a consistent income source. Conclusion In the above paper, the marketing plan of animal welfare groups, namely, RSPCA and WWF has been evaluated. The marketing plan of both the organization has been targeted at different target customers. RSPCA has promoted animal buying; therefore, they have targeted the customer base of families and young independent people with a consistent source of income. It can be evaluated that the target customer base can provide the care and protection to the animals that the pet buying require. Both the companies have exploited the themes of the Christmas for the promotion of their marketing plan. In addition to it, the organizations have also targeted different customer base. WWF have targeted a wide range of customers who want to contribute to the animal welfare irrespective of the fact that whether they are capable of taking a responsibility of a pet. References Dibb, S. and Simkin, L. (2008). Marketing Planning: A Workbook for Marketing Managers: Cengage Learning EMEA. Lamb, C.W., Hair, J. F. and McDaniel, C. (2008). Essentials of Marketing. Cengage Learning. McDonald, M. (2007). Marketing Plans: How to Prepare Them, how to Use Them. Butterworth-Heinemann. Pearson, D. (2013). The 20 Ps of Marketing: A Complete Guide to Marketing Strategy. Kogan Page Publishers. Richter, T. (2012). International Marketing Mix Management: Theoretical Framework,Contingency Factors and Empirical Findings from World-Markets. Logos Verlag Berlin GmbH. RSPCA. (2016). About us. Retrieved on 15 December 2016 https://www.rspca.org.au/ Wenderoth, M. (2009). Particularities in the Marketing Mix for Service Operations. GRIN Verlag. WWF Christmas Gifts. (2016). Retrieved on 15 December 2016 https://donate.wwf.org.au/campaigns/christmas/ WWF. (2016). What We Do. Retrieved on 15 December 2016 https://www.wwf.org.au/what-we-do