The Mobile Communication Industry and EU Essay Example | Topics and Well Written Essays - 1250 words

The Mobile Communication Industry and EU - Essay ExampleUnder its new name, Vodafone Group Plc., the company begun to lay claim its place as one of the worlds largest mobile tele talks company with ownership interests in 26 countries across five continents and partnership networks in 33 other countries. Vodafone does non manufacture cellular phones and network equipment so it has become the largest purchaser of these products. In 2004-05, the company bought $23-billion worth of these products from third parties, including $12 billion on handsets, network equipment and IT function from all over the worldThe company today boasts of the Vodafone Speaking Phone which was devised to address a major EU concern about giving communication access to disabled persons. The Speaking Phone converts its screen content into speech to allow the blind to read text messages. This is just one of Vodafones products and services that change access to communication technology.Right now, Vodafone is de veloping another project called M-PESA, which seeks to enhance the access of mobile telephony to banking. This would allow customers to borrow, transfer and pay cash through and through the use of SMS text messaging. Another project in the pipeline intends to include voice and data communication in its services.As for Telefonica, the company has operated in Spain for 80 age but only under the auspices of EU did it break out of its mold to expand to all Spanish and Portuguese-speaking markets which spread to17 countries in the European, African and Latin American continents. From just fixed telephony, it begun to offer broadband, mobile-cellular telephony and Internet services. By 2005, Telefonica was the worlds sixth largest company in terms of market capitalization and seventh in the EuroStoxx50 ranking. It now serves 153.5 one million million customers worldwide, involving 16 million fixed lines, nearly 5 million data-Internet access and over 20 million mobile telephones. With o ver 1,5 million direct shareholders, Telefonica trades on the major national and international stock exchanges.The aggressiveness and opening shown by Telefonica and Vodafone are exactly the kind of business cultures the EU seeks to sustain through the EU Enterprise Policy. Under this policy, EU promotes innovation, entrepreneurship and competitiveness in manufacturing and services and ensures that all business within the region compete and trade on fair and equal terms. The overall goal is to make Europe an attractive place to invest and work in. EU is all about integration and in this regard, the enterprise policy works to coordinate policies on trade, research, the internal market, employment and training, the information society, regional development and taxation, without overlooking the importance of environmental protection. Under the enterprise policy, EU also preoccupies itself with removing obstacles to competition across the board, preventing new ones from going up and l imiting, improving and simplifying the process of regulation. Most of the barriers to intra-EU trade have in fact been raze with the imposition of product standards on public health, the consumer and the environment. The EU Enterprise P